Branding

Strip or Dare

The client has strong convictions about people being true to themselves. The idea was to create a classy game for grown-ups to explore their beliefs and maybe some fantasies. The writing and images needed to be thought-provoking, funny, and intelligent. Yes, StripOrDare.games is not for everyone. But the thousands of couples who purchased the cutting edge card game rate it 5 stars on Etsy.

The Ask

The founder of Strip or Dare has unconventional ideas about adult sexuality. Just let people be true to themselves. Help them explore and express who they are in fun, safe, honest ways.

Strip or Dare was born. Merton Way branded, packaged, and brought stripordare.games to market.

The Work

Merton Way co-authored Strip or Dare’s spin on “truth or dare.” Next came consumer packaging design and copy, photography, and printing. Alongside the game box, the agency also sprung the business out-of-the-box. Launched using SquareSpace.com, the new brand also found brisk adoption on Etsy.

The Win

Sales of Strip or Dare steadily ramped up helped by rave, 5-star reviews on Google and Etsy. The company skirted Amazon, and instead went directly to specialty retailers that cater to adults. Merton Way formulated its retailer program and counter displays that opened new doors. And minds.

Case studies

Explore how Merton Way helps clients sell amazing products to the world's toughest buyers.

SaaS Marketing Makeover

Competing with Loom.com isn’t easy. But Merton Way helped a smaller SaaS company offering asynchronous video to pivot and find a niche among new enterprise customers like Adobe, Mazda, and Liberty Mutual. The full-service engagement included a quantitative pricing study that pinpointed the packaging and costs of the client's "good, better, best" subscriptions. The agency also decreased marketing spend by $1.3 million...meaning, our agency is in the business of more efficient revenue production.

$1,300,000

Marketing budget reduction

411%

Increase in Annual Recurring Revenue

City of 29 Palms

Visitors to 29 Palms are very different than those bound for Palm Springs. Both typically attract Californians. But their demographics could not be more different. Camo vs. cabanas. Beer vs. espresso martinis. 29 Palms needed to send a clear message of astonishing landscapes and an “old California” vibe.

29K

Residents live in 29 Palms

20

Minutes from Joshua Tree

Gold Coffee Company

Roasting in small batches, Gold Coffee sources from hand-selected farms and relies on the expertise of roast masters rather than automated equipment. Batch roasting gives Gold Coffee a distinct aromatic profile. The taste of each varietal is determined by the microclimate in which it is grown and the intensity of the roast. There's so many brands out there making claims. How do we share Gold's nuances with consumers?

8

Prime regions for sourcing beans

25

Years in business

Strip or Dare

The Ask

The Work

The Win

Case studies

SaaS Marketing Makeover

$1,300,000

411%

City of 29 Palms

29K

20

Gold Coffee Company

8

25

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