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Demand generation

Empower your sales team with marketing automation and integrated campaigns that generate sales leads. Merton Way builds your sales funnel and your business with campaigns and content that generate demand.
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Ideas to generate sales leads

Demand Generation

The bottom line starts at the top of the funnel

If you’re reading this, we need to talk. Unlike “creative” shops, Merton Way is a business-minded boutique. We help big brands like Dell EMC to position and promote their most complex solutions. But we also serves CEOs and founders who need to disrupt, scale, and take the lead. When we do talk, we will show you case studies and metrics that show how we tackle the challenging marketing and sales scenarios. Look forward to hearing from you!
We strategize with you based on your lists and other data to identify and prioritize your outreach. Sometimes the goal is more volume, sometimes higher quality, but most often…it is both! By using data-driven insights, we create customized campaigns to engage prospects who are most likely to convert. This ensures a steady flow of qualified leads to fill your sales funnel.
We create and manage performance-driven paid ad campaigns across platforms like Google Ads, OTT, YouTube, LinkedIn, and other video ad platforms. By targeting the right audience with powerful messaging, we ensure maximum ROI. From awareness to conversion, ads get continuously optimized to drive results.
We tailor paid social media campaigns and reputation management to reach and engage your target audience. Platforms like LinkedIn, X, G2, and Gartner Digital Markets can be essential to your brand, social proof, and organic traffic. These programs are designed both to generate leads and build brand authority.
We secure media coverage, influencer endorsements, and quality backlinks to amplify your brand’s visibility and authority. By crafting compelling pitches and leveraging relationships with industry thoughtleaders, we help you earn valuable exposure. This enhances your reputation and drives traffic organically.
We strategize with you based on your lists and other data to identify and prioritize your outreach. Sometimes the goal is more volume, sometimes higher quality, but most often…it is both! By using data-driven insights, we create customized campaigns to engage prospects who are most likely to convert. This ensures a steady flow of qualified leads to fill your sales funnel.
We create and manage performance-driven paid ad campaigns across platforms like Google Ads, OTT, YouTube, LinkedIn, and other video ad platforms. By targeting the right audience with powerful messaging, we ensure maximum ROI. From awareness to conversion, ads get continuously optimized to drive results.
We develop email campaigns that guide prospects through the sales funnel, from awareness to decision-making. By delivering personalized and relevant content, we keep your brand top of mind and aim for conversions. Our strategies ensure that every email reflects your voice and unique selling proposition.
For every client, we can include dashboards that integrate data from your CRM, email campaigns, SEO, paid ads, social media, and other sources. See results in real-time as we collaborate to continuously improve your key performance indicators (KPIs). This ensures transparency between the client and the agency, so your marketing investments remain in step with your goals.

Service Details

What we do

We share a lot in common. We are motivated by the continuous improvement of return on marketing investment. Only then can we become your long-term trusted advisor, going above and beyond your needs and expectations. More importantly, our people understand there is no “one size fits all” playbook. We execute proven tactics that will get the attention of your customers. Then, the fun creative work can really make a difference.

Content Marketing

  • Develop high-value, educational content like webinars and blog posts aimed at ideal customers.
  • Implement a content distribution plan across paid and earned channels to maximize reach.

Lead Magnets & Gated Content

  • Offer downloadable templates, tips, or reports in exchange for contact information.
  • Use A/B testing to optimize landing pages and calls-to-action (CTAs).

Account-Based Marketing (ABM)

  • Prioritize high-value accounts and create campaigns to target key decision-makers.
  • Leverage tools like LinkedIn Ads and email for precise targeting and engagement.

Search Engine Marketing (SEM) & SEO

  • Optimize website and content for high-intent keywords to attract qualified leads organically.
  • Run targeted pay-per-click (PPC) campaigns to capture leads searching for your solutions.

Social Proof & Community Engagement

  • Showcase testimonials, case studies, and reviews to build trust and credibility.
  • Nurture prospects via online communities, social media, events, and webinars.

Why Choose Us

Creativity driven by results

Proven Track Record

We have built a reputation as a trusted and reliable partner in achieving business success.

Tailored Solutions

We offer personalized solutions tailored to your specific goals, audience, and industry.

Client-Centric Focus

Your success is our priority. We prioritize understanding your business goals.

Transparent Communication

We believe in open and honest communication every step of the way.

Dedicated Support

Your success is our priority, and we're here to support you every step of the way.

Expertise Across Industries

Our team has extensive experience working across various industries.

Why Merton Way

Brands we serve

Work

Explore our case studies

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Orbund

Postsecondary schools, academies and online colleges constantly face challenges to enrollments, budgets, and overworked staff. Enter: Orbund. With a cloud-based Student Information System, this disruptor in edtech now serves 400+ schools on its Software-as-a-Service (SaaS) platform. Merton Way teamed with Orbund to sharpen its message, increase attendance at annual users conferences, and create sales enablement tools that increased conversions.

2003

Year founded

400+

Campuses served

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Strip or Dare

The client has strong convictions about people being true to themselves. The idea was to create a classy game for grown-ups to explore their beliefs and maybe some fantasies. The writing and images needed to be thought-provoking, funny, and intelligent. Yes, StripOrDare.games is not for everyone. But the thousands of couples who purchased the cutting edge card game rate it 5 stars on Etsy.

150

Racy challenge cards

16

Page booklet about you being you

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

FuseDesk

It is a classic startup story. Jeremy Shapiro was trying to solve a problem at his company, which used Infusionsoft CRM. Flash forward, he created FuseDesk, a helpdesk system that competes with Zendesk, Freshdesk, and others. The difference? FuseDesk focuses on Infusionsoft, and that benefits e-commerce companies, law firms, and a short list of industries. Voila! FuseDesk succeeds by serving a well-defined market segment.

4.2

Stars on G2

#1

Helpdesk for Keap customers

How we work

Our process

Step 1
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.
01
Step 1
Step 2
Strategy Development
With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
02
Step 2
Step 3
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.
03
Step 3
Step 4
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.
04
Step 4

Let's
Talk!

[email protected]

561-668-0499

2476 Shore Drive, West Palm Beach FL 33410

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