Paid advertising services

Drive targeted traffic and qualified leads with Merton Way’s expert paid advertising services. We create and manage Google Ads, streaming video ads, social media ads, and more.

Paid Advertising

Run streaming TV and video ads

Advertise with streaming TV and video ads. Online video ads and podcast advertising are more targeted and affordable than ever. Put your brand in the spotlight where buyers watch movies, TV shows, news, and live events. Merton Way does the media planning, copywriting, production, placement, and tracking. We prefer A/B testing of different offers and calls to action in display ads, responsive ads, video and audio advertising. The goal is high quality leads at a low cost per customer acquisition.

Capturing the audience’s attention is key in a time when the volume of video noise is prolific.

Creative video ads can cut through the noise better than any other online ad format. According to SEMRush surveys, 92% of marketers say video serves up a good return on investment.

Video ads don’t just tell a story—they show it. The right script and editing incites high engagement and improves brand recall among your ideal customers.

Websites that appear at the top of search results are often perceived as more credible and trustworthy by users. Effective SEO strategies help establish a website’s authority and credibility within its industry or niche.

Compared to traditional advertising methods, such as print or television ads, SEO offers a cost-effective way to reach target audiences and drive organic traffic to a website. Once established, organic search traffic continues to generate leads and conversions over time without ongoing advertising costs.

In today’s digital landscape, where competition is fierce, having a strong SEO strategy can give businesses a competitive edge. By outranking competitors in search results, businesses can attract more customers and gain market share within their industry.

Unlike paid advertising campaigns that cease to generate results once the budget is exhausted, SEO efforts can provide long-term benefits. By consistently optimizing and updating content, websites can maintain and improve their search engine rankings over time.

For businesses with a physical location or targeting local customers, local SEO strategies help improve visibility in local search results. This includes optimizing Google My Business listings, local citations, and location-specific keywords to attract nearby customers.

Service Details

What is your paid ad strategy?

Why should you run video ads, display ads or traditional keyword search engine marketing? Online video ads can tell the story of your product or service very quickly. Meanwhile, display and responsive ads target buyers while they search for specific solutions. The right mix involves research of buyers, competitors, and previous campaigns.

Ultimately, your paid ad strategy must be justified by the return on advertising spending (ROAS). Merton Way helps clients to define the ideal customer, model a funnel and conversion rates, then test and improve ROI. The right strategy of display ads, search engine ads, video ads, and other tactics will continuously improve your ROAS.

Define Your Objectives

Identify clear goals for your paid ad campaigns. Is it brand awareness, web traffic, or sales?
Build a model for click-through rates (CTR), conversions, or cost per acquisition (CPA) to know your goals.

Know Where the Customers Are

Research your customer data; identify the target audience’s demographics, interests, and online behavior.
Create audience personas to tailor your ad messaging and placement effectively.

Choose Platforms & Tailor the CTAs

Select the most relevant platforms (e.g., Google, YouTube, LinkedIn) based on your audience.
Some platforms and audiences may need tweaks to your offer or Call-to-Action.

Create & Optimize Ads

Develop compelling ad creatives with attention-grabbing headlines, visuals, and calls-to-action.
Track performance and A/B test elements like copy, images, and lookalike targets.

Why Choose Us

Creativity driven by results

Proven Track Record

We have built a reputation as a trusted and reliable partner in achieving business success.

Tailored Solutions

We offer personalized solutions tailored to your specific goals, audience, and industry.

Client-Centric Focus

Your success is our priority. We prioritize understanding your business goals.

Transparent Communication

We believe in open and honest communication every step of the way.

Dedicated Support

Your success is our priority, and we're here to support you every step of the way.

Expertise Across Industries

Our team has extensive experience working across various industries.

Why Merton Way

Brands we serve

Practical and creative. They basically ran our sales and marketing, generating leads and pipeline. Amazing work!

Nicole Craine

CEO, Techtonic

Merton Way led our first strategic planning for our commercial construction company. They built a new SEO website, rebranded us, write the tagline, “Building Legendary Brands.” Our people are totally behind the new brand.

Greg Hall

The Beam Team, CEO

They synthesized our value propositions and ensured that our copywriting conveyed those offerings. They evaluated and improved our Google Adwords campaigns. We’ve already seen improvement. The landing pages look great. On top of the marketing skills, they have a great handle on modern online business, the platforms and frameworks we use. Their understanding of user-experience has made them more than a dream to have!

Jeremy Shapiro

Fusedesk

When it comes to higher ed technology, Merton Way are the marketing masters of how to position and grow a brand from the ground up.

David Meek

CEO, Global Education

Turning complex technical content into something that a CIO wants to read is no small feat. Merton Way knows high tech and the mind of the technology officer.

Arun Dendukuri

Founder & CTO, Cloud Evolutions

Work

Explore our case studies

SaaS Marketing Makeover

Competing with Loom.com isn’t easy. But Merton Way helped a smaller SaaS company offering asynchronous video to pivot and find a niche among new enterprise customers like Adobe, Mazda, and Liberty Mutual. The full-service engagement included a quantitative pricing study that pinpointed the packaging and costs of the client's "good, better, best" subscriptions. The agency also decreased marketing spend by $1.3 million...meaning, our agency is in the business of more efficient revenue production.

$1,300,000

Marketing budget reduction

411%

Increase in Annual Recurring Revenue

Unifyed

Unifyed is a pioneer in higher education software and serves over 150 colleges and universities around the world. With an HQ in Chicago and operations in India, this innovative edtech delivers affordable, flexible solutions by partnering with higher education institutions to build and monetize apps. The apps are microservices-based and cloud-native, so that CIOs and CTOs at universities can create solutions for students and administrators quickly, but in a restful, supported environment.

150

Campuses served

6

Microservices apps

iVideosongs

How many of us learned a little piano or a little guitar once upon a time? So, if that's you, you'll understand the vision of iVideosongs. They had hundreds of videos on YouTube showing people how to play scales, modes, chords, and whole songs. In fact, they had actual rock stars demonstrating how to play, including Alex Lifeson and Giles Martin. So, how could Merton Way help scale the business and help more of us pick up that old Gibson?

52

Products designed in 4 months

4+

Stars on every product

How we work

Our process

Step 1

Discovery Phase

During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.

Step 1

Step 2

Strategy Development

With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.

Step 2

Step 3

Implementation and Execution

Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.

Step 3

Step 4

Monitoring and Optimization

Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.

Step 4

Paid advertising services

Run streaming TV and video ads

What is your paid ad strategy?

Define Your Objectives

Know Where the Customers Are

Choose Platforms & Tailor the CTAs

Create & Optimize Ads

Creativity driven by results

Proven Track Record

Tailored Solutions

Client-Centric Focus

Transparent Communication

Dedicated Support

Expertise Across Industries

Brands we serve

Explore our case studies

SaaS Marketing Makeover

$1,300,000

411%

Unifyed

150

6

iVideosongs

52

4+

Our process

Discovery Phase

Strategy Development

Implementation and Execution

Monitoring and Optimization

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