The Ask
Quality Equipment Management had a radical idea. With so many homebodies remodeling their home offices, what if you consumers and small contractors could rent large equipment? QEM enlisted Merton Way to build a sophisticated but simple to use system. The new platform would need dynamic products and pricing based on zip codes.
Oh, and by the way, Lowe’s wanted to see this launch in less than 120 days.
The Work
Merton Way built the prototype ecommerce site using Laravel. The solution called for meeting the world-class standards an outfit like Lowe’s might invariably expect. Along the journey, the agency re-branded QEM, including its logo and brand guidelines.
As the business end came together with Lowe’s, Merton Way ensured that the prototype proved operational. Consulting each step of the way, the Denver-based digital agency watched integrations to CRM, telephony, and other systems come alive. Meanwhile, its designers and copywriters products in-store, point of sale promotions. Banners, tent stands, and bi-lingual training aides would help QEM and Lowe’s with a successful launch.
The Win
QEM and Lowe’s launched the new ecommerce system, and consumers could seamlessly pick, choose, and schedule their equipment online. User interfaces explained in just a few images and words how to select the right dumpster for your renovation project. Plug-ins for customer service tracked inquiries by phone, chat, and other interactions. The new QEM solution paved the way for a major breakthrough with a home improvement store giant.
