Welcome to Merton Way

Who We Are

About

Gaining and keeping your competitive edge requires solutions that drive engagement and win the hearts and minds of decision-makers. Let's leverage data to reach them where they live. Let's go beyond the conventional in your messaging. Yes, marketing that wins comes from experience and knowing the market. But lasting brands fortify themselves with the right stuff. That means proven methodologies, relentless pursuit of new business, and data-driven campaigns. Merton Way finds the way to exceed the expectations of modern B2B buyers.

After leading global marketing at IBM and Toyota, founder Tim Gilbert went on to build and sell two companies. Then, he was brought in as interim CEO on three turnarounds. However, Tim enjoys growing and scaling companies rather than layoffs and downsizing. Merton Way was born out of desire to help businesses scale or recover, blending business consulting with digital marketing services.

Simply put, Merton Way helps to sell your amazing products and services to the world’s toughest buyers. B2B clients are a primary focus, but Merton Way also helps launch startsup and B2C e-commerce brands. The bottom line is the improvement of your topline revenue while net income increases, too.

Buyers and consumers are people like you and your neighbor. We watch as they grow increasingly wise to the tricks of digital marketing, social media, and AI. So, we must ensure that our brands and customers experiences remain original, authentic, and consistent. If you share that vision, we believe we can be of great service to you!

Marketing Consultants since 2014

The company we keep

The Founder

Tim Gilbert, founder & CEO

Tim Gilbert started Merton Way as a consultancy while doing turnarounds of tech, higher ed, and other B2B companies. With 25 years of marketing, sales and strategy expertise, Tim's passion for innovation and client success have led the consulting practice to expand into a full service digital marketing agency. His strategic vision, market-centered approach, and knack for breakthrough campaigns shape our commitment to results-oriented solutions.

Tim Gilbert

Tim brings Fortune experience from IBM Life Sciences and Toyota. He co-founded and sold two start-ups, and he led growth of a niche ERP software company from $19M to $86M and its sale to private equity. Tim then did three turnarounds in edtech, construction, and postsecondary education. He is a graduate of University of Wisconsin-Madison (BA, Phi Beta Kappa), Johns Hopkins University (MA, fellow), and Regis University (MBA with honors).

Former global executive at:

How we work

Our process

Step 1

Discovery Phase

During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.

Step 1

Step 2

Strategy Development

With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.

Step 2

Step 3

Implementation and Execution

Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.