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B2B Branding

Merton Way specializes in branding for B2B companies. Using our Legacy Branding methodology, we define your unique value proposition based on practical input from your team, employees, partners, and customers.
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Branding for B2B using Merton Way's Legacy Branding Guidelines

Branding

Our Legacy Branding methodology

B2B companies need more than a clever visual identity. Our branding process is an experience unto itself, using a proven system to gather input from your choice of key stakeholders. Merton Way’s process is efficient, objective, and transformative, turning your brand into a powerful asset that drives growth and builds trust.
Legacy Branding leads your team through thought-provoking exercises to challenge and clarify what your brand means. Some global companies have rolled out the process to gather input from hundreds of executives, managers, and customers to get a 360-degree view of what their brand’s position.
As part of the process, we tackle positioning to help pinpoint your identity relative to competitors and what your own stakeholders believe. You brand voice emerges, and we create brand guidelines for how you look, feel, and sound.
If you feel that your company gets off-message, running in silos, you are not alone. Our method of engagement helps build trust from the inside out. Engage your people to define the brand, and they will own the outcome. Now, we can align all touchpoints to reflect the identity and the message.
While consistency is vital, the fact is that we exist in a digital, SEO-intensive environment. Staying relevant means evolving your branding and content strategies to stay current, to answer outside forces, and to meet changing customer preferences and market dynamics.
Legacy Branding leads your team through thought-provoking exercises to challenge and clarify what your brand means. Some global companies have rolled out the process to gather input from hundreds of executives, managers, and customers to get a 360-degree view of what their brand’s position.
As part of the process, we tackle positioning to help pinpoint your identity relative to competitors and what your own stakeholders believe. You brand voice emerges, and we create brand guidelines for how you look, feel, and sound.
Stories captivate and inspire reactions and actions. Share your brand’s journey, mission, and impact to humanize your business and foster deeper relationships with your audiences.
Successful branding is an ongoing process. Merton Way can help you set up dashboards, feedback loops, and some key indicators to hear the Voice of the Customer. What is the most current vibe on your brand? What indicators will prove most telling, so you can analyze and adjust quickly?

Service Details

What we do

If the time has come to re-brand or refresh your branding, Merton Way offers creative impact and prove expertise. We have been entrusted with branding startups and Fortune companies. Using our Legacy Branding methodology, you will emerge with not only a new brand, but new insights and toolsets for your entire organization.

At Merton Way, we specialize in crafting impactful branding solutions for B2B companies.

From defining your unique value proposition to creating a cohesive visual identity, our branding services help your business stand out in competitive markets. Let us partner with you to transform your brand into a powerful asset that drives growth and builds trust.

Our branding services can include market research, competitive intelligence, customer and analyst focus groups, and other proprietary methods that infuse B2B brands with real-world gravitas. Deliverables are flexible, and we will collaborate to design an engagement for maximum impact regardless of budget.

  • Positioning and messaging.
  • Logo and identity development
  • Brand guidelines
  • Colors and typography
  • Content, image and voice guidelines
  • Website user interface guides
  • Original iconography

Merton Way will help you make a lasting impact on your company, your people, and your market.

Why Choose Us

Creativity driven by results

Proven Track Record

We have built a reputation as a trusted and reliable partner in achieving business success.

Tailored Solutions

We offer personalized solutions tailored to your specific goals, audience, and industry.

Client-Centric Focus

Your success is our priority. We prioritize understanding your business goals.

Transparent Communication

We believe in open and honest communication every step of the way.

Dedicated Support

Your success is our priority, and we're here to support you every step of the way.

Expertise Across Industries

Our team has extensive experience working across various industries.

Why Merton Way

Brands we serve

Work

Explore our case studies

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Dell EMC

The market for Hyperconverged Infrastructure (HCI) solutions surpassed $10.3 billion in 2022. According to IDC, HCI systems sales became the fastest growing segment of the overall converged systems market as early as 2017. Amidst the glorious chaos of rapid adoption, Dell EMC needed a little help to scale its marketing and sales enablement. That's where Merton Way comes in handy: augmenting and amplifying your marketing operations.

145%

Year over year revenue growth

27%

Share of HCI market

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Techtonic

Techtonic partnered with top tier companies like Mutual of Omaha and Sticker Giant to train and place software developers. But these weren't students coming out of major engineering programs. They were baristas, legal assistants, and tradespeople who wanted to change their lives. Techtonic helped by testing them for the right core aptitudes, then leading candidates through a coding bootcamp that included more than 97% placement into well-paying jobs as programmers. Merton Way's job? Sharpen the recruiting and partners programs while re-branding and building an SEO-rich website.

3

Days to make page 1 on Google

437

Leads generated in first 30 days

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

EvolveNow

CPAs and others in finance need to stay on top of accounting, tax, and other regulations and best practices. Evolve Now wanted to roll out educational videos to help professionals prep for continuing education and remain current. Merton Way helped Evolve Now with strategy, the business model, and building its first website to engage and educate financials pros anywhere, anytime.

30

Days to launch

150

Educational videos for accountants

How we work

Our process

Step 1
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.
01
Step 1
Step 2
Strategy Development
With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
02
Step 2
Step 3
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.
03
Step 3
Step 4
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.
04
Step 4

Let's
Talk!

[email protected]

561-668-0499

2476 Shore Drive, West Palm Beach FL 33410

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