It is a classic startup story. Jeremy Shapiro was trying to solve a problem at his company, which used Infusionsoft CRM. Flash forward, he created FuseDesk, a helpdesk system that competes with Zendesk, Freshdesk, and others. The difference? FuseDesk focuses on Infusionsoft, and that benefits e-commerce companies, law firms, and a short list of industries. Voila! FuseDesk succeeds by serving a well-defined market segment.
Stars on G2
Helpdesk for Keap customers
Lowe's has a knack for innovating new ways to serve its customers. Talking with Quality Equipment Management ignited an idea. Our client, QEM, wanted to take its national network of construction equipment providers online. This would enable Lowe's to offer rentals to contractors and homeowners using a quick and simple ordering system. The trick was moving all those human-driven processes into an app-like solution. That's where Merton Way came in handy.
Days to launch
Partners and systems to integrate
CPAs and others in finance need to stay on top of accounting, tax, and other regulations and best practices. Evolve Now wanted to roll out educational videos to help professionals prep for continuing education and remain current. Merton Way helped Evolve Now with strategy, the business model, and building its first website to engage and educate financials pros anywhere, anytime.
Days to launch
Educational videos for accountants
Ecommerce is evolving rapidly. The idea of headless ecommerce is to provide major online retailers with more flexibility and options for the customer experience. Shopizer is especially interesting because it is an open source headless ecommerce platform. Merton Way helped the founder refine the business model to be more self-sustaining, then re-brand and build a new website that appeals to leading edge developers.
Days to complete
Web pages designed
The client has strong convictions about people being true to themselves. The idea was to create a classy game for grown-ups to explore their beliefs and maybe some fantasies. The writing and images needed to be thought-provoking, funny, and intelligent. Yes, StripOrDare.games is not for everyone. But the thousands of couples who purchased the cutting edge card game rate it 5 stars on Etsy.
Racy challenge cards
Page booklet about you being you
Techtonic partnered with top tier companies like Mutual of Omaha and Sticker Giant to train and place software developers. But these weren't students coming out of major engineering programs. They were baristas, legal assistants, and tradespeople who wanted to change their lives. Techtonic helped by testing them for the right core aptitudes, then leading candidates through a coding bootcamp that included more than 97% placement into well-paying jobs as programmers. Merton Way's job? Sharpen the recruiting and partners programs while re-branding and building an SEO-rich website.
Days to make page 1 on Google
Leads generated in first 30 days
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