Postsecondary schools, academies and online colleges constantly face challenges to enrollments, budgets, and overworked staff. Enter: Orbund. With a cloud-based Student Information System, this disruptor in edtech now serves 400+ schools on its Software-as-a-Service (SaaS) platform. Merton Way teamed with Orbund to sharpen its message, increase attendance at annual users conferences, and create sales enablement tools that increased conversions.
Year founded
Campuses served
From employees to managers, OneFocus helps everyone have visibility into their tasks, productivity, and projects. The app lessens finger-pointing and dropped balls in industries like healthcare, IT, and manufacturing. Founder Marc Singer developed OneFocus for his computer services business. As it evolved, colleagues began asking if it would work for them, too. Merton Way helped launch OneFocus, formulating its positioning, consulting on go-to-market strategy, and building its first website.
Fewer billing errors
Less customer churn
If you've shopped at Best Buy or run an errand at Walgreens, you have seen their work. The Beam Team is the leading general contractor to America's biggest retail brands. They build out properties for the likes of Ace Hardware, Tropical Smoothie, McDonald's, and REI. Merton Way helped the company with its first strategic plan, then re-launched the brand, website, and sales enablement. But The Beam Team's skilled tradespeople are the rock stars "Building Legendary Brands."
Projects per year
Associates nationwide
The market for Hyperconverged Infrastructure (HCI) solutions surpassed $10.3 billion in 2022. According to IDC, HCI systems sales became the fastest growing segment of the overall converged systems market as early as 2017. Amidst the glorious chaos of rapid adoption, Dell EMC needed a little help to scale its marketing and sales enablement. That's where Merton Way comes in handy: augmenting and amplifying your marketing operations.
Year over year revenue growth
Share of HCI market
How many of us learned a little piano or a little guitar once upon a time? So, if that's you, you'll understand the vision of iVideosongs. They had hundreds of videos on YouTube showing people how to play scales, modes, chords, and whole songs. In fact, they had actual rock stars demonstrating how to play, including Alex Lifeson and Giles Martin. So, how could Merton Way help scale the business and help more of us pick up that old Gibson?
Products designed in 4 months
Stars on every product
It is a classic startup story. Jeremy Shapiro was trying to solve a problem at his company, which used Infusionsoft CRM. Flash forward, he created FuseDesk, a helpdesk system that competes with Zendesk, Freshdesk, and others. The difference? FuseDesk focuses on Infusionsoft, and that benefits e-commerce companies, law firms, and a short list of industries. Voila! FuseDesk succeeds by serving a well-defined market segment.
Stars on G2
Helpdesk for Keap customers
Techtonic partnered with top tier companies like Mutual of Omaha and Sticker Giant to train and place software developers. But these weren't students coming out of major engineering programs. They were baristas, legal assistants, and tradespeople who wanted to change their lives. Techtonic helped by testing them for the right core aptitudes, then leading candidates through a coding bootcamp that included more than 97% placement into well-paying jobs as programmers. Merton Way's job? Sharpen the recruiting and partners programs while re-branding and building an SEO-rich website.
Days to make page 1 on Google
Leads generated in first 30 days
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