Visitors to 29 Palms are very different than those bound for Palm Springs. Both typically attract Californians. But their demographics could not be more different. Camo vs. cabanas. Beer vs. espresso martinis. 29 Palms needed to send a clear message of astonishing landscapes and an “old California” vibe.
Residents live in 29 Palms
Minutes from Joshua Tree
From employees to managers, OneFocus helps everyone have visibility into their tasks, productivity, and projects. The app lessens finger-pointing and dropped balls in industries like healthcare, IT, and manufacturing. Founder Marc Singer developed OneFocus for his computer services business. As it evolved, colleagues began asking if it would work for them, too. Merton Way helped launch OneFocus, formulating its positioning, consulting on go-to-market strategy, and building its first website.
Fewer billing errors
Less customer churn
Unifyed is a pioneer in higher education software and serves over 150 colleges and universities around the world. With an HQ in Chicago and operations in India, this innovative edtech delivers affordable, flexible solutions by partnering with higher education institutions to build and monetize apps. The apps are microservices-based and cloud-native, so that CIOs and CTOs at universities can create solutions for students and administrators quickly, but in a restful, supported environment.
Campuses served
Microservices apps
Headquartered in San Francisco, Mayven Studios is a boutique engineering and design studio. The rapidly growing firm acts as a technical partner to quickly scale projects for brands like IBM and AirBnb, Mayven's team of 50+ engineers and designers are distributed across 17 countries. Merton Way was engaged to capture and design case studies, helping Mayven share its goodness to win more new business.
Engineers and designers
New case studies
Yacht restoration and refurbishment is an art form. Owners take tremendous pride in their yachts, including interior design and furnishings second to none. Captains are the ones who choose to restore or refurbish yachts for owners. It could be their yacht or part of a contractual requirement. Whatever the reason, Dynasty Restoration has earned a distinctive reputation for its meticulous work on some of the world's most highly valued yachts.
Years in business
Yachts restored
If you've shopped at Best Buy or run an errand at Walgreens, you have seen their work. The Beam Team is the leading general contractor to America's biggest retail brands. They build out properties for the likes of Ace Hardware, Tropical Smoothie, McDonald's, and REI. Merton Way helped the company with its first strategic plan, then re-launched the brand, website, and sales enablement. But The Beam Team's skilled tradespeople are the rock stars "Building Legendary Brands."
Projects per year
Associates nationwide
How many of us learned a little piano or a little guitar once upon a time? So, if that's you, you'll understand the vision of iVideosongs. They had hundreds of videos on YouTube showing people how to play scales, modes, chords, and whole songs. In fact, they had actual rock stars demonstrating how to play, including Alex Lifeson and Giles Martin. So, how could Merton Way help scale the business and help more of us pick up that old Gibson?
Products designed in 4 months
Stars on every product
Ecommerce is evolving rapidly. The idea of headless ecommerce is to provide major online retailers with more flexibility and options for the customer experience. Shopizer is especially interesting because it is an open source headless ecommerce platform. Merton Way helped the founder refine the business model to be more self-sustaining, then re-brand and build a new website that appeals to leading edge developers.
Days to complete
Web pages designed
The client has strong convictions about people being true to themselves. The idea was to create a classy game for grown-ups to explore their beliefs and maybe some fantasies. The writing and images needed to be thought-provoking, funny, and intelligent. Yes, StripOrDare.games is not for everyone. But the thousands of couples who purchased the cutting edge card game rate it 5 stars on Etsy.
Racy challenge cards
Page booklet about you being you
Techtonic partnered with top tier companies like Mutual of Omaha and Sticker Giant to train and place software developers. But these weren't students coming out of major engineering programs. They were baristas, legal assistants, and tradespeople who wanted to change their lives. Techtonic helped by testing them for the right core aptitudes, then leading candidates through a coding bootcamp that included more than 97% placement into well-paying jobs as programmers. Merton Way's job? Sharpen the recruiting and partners programs while re-branding and building an SEO-rich website.
Days to make page 1 on Google
Leads generated in first 30 days
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