Visitors to 29 Palms are very different than those bound for Palm Springs. Both typically attract Californians. But their demographics could not be more different. Camo vs. cabanas. Beer vs. espresso martinis. 29 Palms needed to send a clear message of astonishing landscapes and an “old California” vibe.
Residents live in 29 Palms
Minutes from Joshua Tree
Roasting in small batches, Gold Coffee sources from hand-selected farms and relies on the expertise of roast masters rather than automated equipment. Batch roasting gives Gold Coffee a distinct aromatic profile. The taste of each varietal is determined by the microclimate in which it is grown and the intensity of the roast. There's so many brands out there making claims. How do we share Gold's nuances with consumers?
Prime regions for sourcing beans
Years in business
Postsecondary schools, academies and online colleges constantly face challenges to enrollments, budgets, and overworked staff. Enter: Orbund. With a cloud-based Student Information System, this disruptor in edtech now serves 400+ schools on its Software-as-a-Service (SaaS) platform. Merton Way teamed with Orbund to sharpen its message, increase attendance at annual users conferences, and create sales enablement tools that increased conversions.
Year founded
Campuses served
From employees to managers, OneFocus helps everyone have visibility into their tasks, productivity, and projects. The app lessens finger-pointing and dropped balls in industries like healthcare, IT, and manufacturing. Founder Marc Singer developed OneFocus for his computer services business. As it evolved, colleagues began asking if it would work for them, too. Merton Way helped launch OneFocus, formulating its positioning, consulting on go-to-market strategy, and building its first website.
Fewer billing errors
Less customer churn
Unifyed is a pioneer in higher education software and serves over 150 colleges and universities around the world. With an HQ in Chicago and operations in India, this innovative edtech delivers affordable, flexible solutions by partnering with higher education institutions to build and monetize apps. The apps are microservices-based and cloud-native, so that CIOs and CTOs at universities can create solutions for students and administrators quickly, but in a restful, supported environment.
Campuses served
Microservices apps
NetLevel was a San Francisco start-up by former Cisco executives. It introduced the first out-of-home entertainment network to enables the secure delivery of movies, live events, eSports, and virtual reality experiences in theater auditoriums. The technology was a "monster in a box," enabling theater owners to plug in and host special events, like 100 gamers in a theater watching themselves play on devices and the big screen. Alas, timing is everything, and Covid soured the launch. But NetLevel was a disruptive, timely technology that solved a major problem for theater owners.
Empty seats in movie theaters
Days per week they're empty
Yacht restoration and refurbishment is an art form. Owners take tremendous pride in their yachts, including interior design and furnishings second to none. Captains are the ones who choose to restore or refurbish yachts for owners. It could be their yacht or part of a contractual requirement. Whatever the reason, Dynasty Restoration has earned a distinctive reputation for its meticulous work on some of the world's most highly valued yachts.
Years in business
Yachts restored
If you've shopped at Best Buy or run an errand at Walgreens, you have seen their work. The Beam Team is the leading general contractor to America's biggest retail brands. They build out properties for the likes of Ace Hardware, Tropical Smoothie, McDonald's, and REI. Merton Way helped the company with its first strategic plan, then re-launched the brand, website, and sales enablement. But The Beam Team's skilled tradespeople are the rock stars "Building Legendary Brands."
Projects per year
Associates nationwide
How many of us learned a little piano or a little guitar once upon a time? So, if that's you, you'll understand the vision of iVideosongs. They had hundreds of videos on YouTube showing people how to play scales, modes, chords, and whole songs. In fact, they had actual rock stars demonstrating how to play, including Alex Lifeson and Giles Martin. So, how could Merton Way help scale the business and help more of us pick up that old Gibson?
Products designed in 4 months
Stars on every product
It is a classic startup story. Jeremy Shapiro was trying to solve a problem at his company, which used Infusionsoft CRM. Flash forward, he created FuseDesk, a helpdesk system that competes with Zendesk, Freshdesk, and others. The difference? FuseDesk focuses on Infusionsoft, and that benefits e-commerce companies, law firms, and a short list of industries. Voila! FuseDesk succeeds by serving a well-defined market segment.
Stars on G2
Helpdesk for Keap customers
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