The Ask
The Beam Team is a family-owned general contractor based in Alpharetta, GA. They approached Merton Way seeking a holistic approach to mission, vision and values. Prizing their people, the 35-year old construction company also wanted a long-range strategic plan and more sophisticated marketing.
Could Merton Way’s unique model of management consulting and digital branding be the answer?
The Work
The process got underway with a series of off-site Legacy Brand retreats. These executive and management sessions created alignment on goals, strategies and tactics. The organization also took an honest look at areas for improvement and gaps in its operations.
Market research, evaluating customer data and other homework started to pull all the pieces together.
The Win
With a strategic plan now in place, it was time to re-brand. The new tagline, “Building Legendary Brands,” seemed to author itself. This is a company serving America’s #1 brands in pharmacy, big box and consumer electronics. They truly are building the stores for the legends in U.S. retail.
Merton Way wrote and launched a new website, set up its marketing automation and established thoughtleadership programs with fresh content for decision-makers in QSR, hospitality, grocery and other key segments.
From strategy through execution, a legacy brand was reborn.
