Copywriting

Dell EMC

The market for Hyperconverged Infrastructure (HCI) solutions surpassed $10.3 billion in 2022. According to IDC, HCI systems sales became the fastest growing segment of the overall converged systems market as early as 2017. Amidst the glorious chaos of rapid adoption, Dell EMC needed a little help to scale its marketing and sales enablement. That's where Merton Way comes in handy: augmenting and amplifying your marketing operations.

The Ask

In a short period of time, Dell EMC has innovated and risen to dominate a segment called, Hyperconverged Infrastructure, or HCI. This fast-growing market enables easier, faster, lower cost management of infrastructures for storage, hosting, streaming, development…you name it.

Merton Way and its strategic partner, Cloud Evolutions, work with Dell EMC to test the performance of its latest, greatest products.

Then, we write about them. What could be cooler than that?

The Work

One recent project included Dell EMC’s solutions for Kubernetes and cloud native application development. This entailed reviewing a panolopy of stacks that integrate Dell EMC, VMware, Intel, and other technologies to run on cloud brands, like Microsoft Azure and Google Anthos.

This ambitious study included weeks of interviews and research with senior product managers and thoughtleaders across these major brands.

The Win

One outcome was a 24-page white paper that dove deeply into options for CIOs, who want to know how they might adopt and scale DevOps going cloud native. Merton Way was honored to be a part of Dell EMC’s team on its Kubernetes project, alongside folks from Cloud Evolutions, and a host of other incredible HCI and open source brainiacs.

Case studies

Explore how Merton Way helps clients sell amazing products to the world's toughest buyers.

SaaS Marketing Makeover

Competing with Loom.com isn’t easy. But Merton Way helped a smaller SaaS company offering asynchronous video to pivot and find a niche among new enterprise customers like Adobe, Mazda, and Liberty Mutual. The full-service engagement included a quantitative pricing study that pinpointed the packaging and costs of the client's "good, better, best" subscriptions. The agency also decreased marketing spend by $1.3 million...meaning, our agency is in the business of more efficient revenue production.

$1,300,000

Marketing budget reduction

411%

Increase in Annual Recurring Revenue

City of 29 Palms

Visitors to 29 Palms are very different than those bound for Palm Springs. Both typically attract Californians. But their demographics could not be more different. Camo vs. cabanas. Beer vs. espresso martinis. 29 Palms needed to send a clear message of astonishing landscapes and an “old California” vibe.

29K

Residents live in 29 Palms

20

Minutes from Joshua Tree

Gold Coffee Company

Roasting in small batches, Gold Coffee sources from hand-selected farms and relies on the expertise of roast masters rather than automated equipment. Batch roasting gives Gold Coffee a distinct aromatic profile. The taste of each varietal is determined by the microclimate in which it is grown and the intensity of the roast. There's so many brands out there making claims. How do we share Gold's nuances with consumers?

8

Prime regions for sourcing beans

25

Years in business

Let's
Talk!

Dell EMC

The Ask

The Work

The Win

Case studies

SaaS Marketing Makeover

$1,300,000

411%

City of 29 Palms

29K

20

Gold Coffee Company

8

25

Follow us: