Techtonic

Techtonic partnered with top tier companies like Mutual of Omaha and Sticker Giant to train and place software developers. But these weren't students coming out of major engineering programs. They were baristas, legal assistants, and tradespeople who wanted to change their lives. Techtonic helped by testing them for the right core aptitudes, then leading candidates through a coding bootcamp that included more than 97% placement into well-paying jobs as programmers. Merton Way's job? Sharpen the recruiting and partners programs while re-branding and building an SEO-rich website.

The Ask

The new CEO at Techtonic was charged with re-charging this venture-backed, women-led tech company. Challenges included how to augment the sales team, rank page one on Google, and implement a new strategy and pipeline process. Merton Way engaged monthly, bringing an interim CMO, fractional sales director, plus web development, SEO, SEM, and other marketing and sales vitals.

The Work

Within 90 days, Techtonic had a new website. Its pages popped up on page one in Google searches for keywords and keyword strings. Sales had a funnel process, backed by a corporate brochure and explainer video. Merton Way also implemented a new martech stack, top-down, including Salesforce, ActiveCampaign, and other mission-critical apps.

The Win

Within 120 days, Techtonic had more than 437 marketing qualified leads (MQL). Sales was introducing the CEO for mid- to late-stage closing sales calls. Public relations drove traffic on the news of Techtonic’s new accreditation in software engineering, plus other low-hanging fruit. In late 2021, Techtonic was successfully acquired by Bitwise Industries.

Case studies

Explore how Merton Way helps clients sell amazing products to the world's toughest buyers.

SaaS Marketing Makeover

Competing with Loom.com isn’t easy. But Merton Way helped a smaller SaaS company offering asynchronous video to pivot and find a niche among new enterprise customers like Adobe, Mazda, and Liberty Mutual. The full-service engagement included a quantitative pricing study that pinpointed the packaging and costs of the client's "good, better, best" subscriptions. The agency also decreased marketing spend by $1.3 million...meaning, our agency is in the business of more efficient revenue production.

$1,300,000

Marketing budget reduction

411%

Increase in Annual Recurring Revenue

City of 29 Palms

Visitors to 29 Palms are very different than those bound for Palm Springs. Both typically attract Californians. But their demographics could not be more different. Camo vs. cabanas. Beer vs. espresso martinis. 29 Palms needed to send a clear message of astonishing landscapes and an “old California” vibe.

29K

Residents live in 29 Palms

20

Minutes from Joshua Tree

Gold Coffee Company

Roasting in small batches, Gold Coffee sources from hand-selected farms and relies on the expertise of roast masters rather than automated equipment. Batch roasting gives Gold Coffee a distinct aromatic profile. The taste of each varietal is determined by the microclimate in which it is grown and the intensity of the roast. There's so many brands out there making claims. How do we share Gold's nuances with consumers?

8

Prime regions for sourcing beans

25

Years in business

Let's
Talk!

The Ask

The Work

The Win

Case studies

SaaS Marketing Makeover

$1,300,000

411%

City of 29 Palms

29K

20

Gold Coffee Company

8

25

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