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Creating content that sells

There’s a lot of noise out there, a lot of email, a lot of posts. Content strategy is about knowing your customer and sending the right message at the right time. Merton Way makes sure you stand out from the crowd.
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Customer journey mapping

Content Strategy

The key to content that works

End of the day, great content gets watched and read for three primary reasons. First, it just plain good. It is authentic, and people can’t help but look at it. Second, great content for your brand feels unmistakably like your brand. At a glance, people know it is yours. Last, great content is a superhero that magically shows up in the nick of time, then jets away leaving you wanting more.
The right writers and producers possess exceptional writing skills. They understand the power of a good story, and they have an ability to create engaging, high-quality content. Ask Merton Way for a look inside our portfolio of blogs, white papers, and social media. We grab the audience, and we do it consistently.
Great content creators know the audience. They create content that addresses your customers’ pain points, interests, and preferences. Merton Way drives engagement and builds trust with your audience because we spend time studying them, talking to them, and staying curious along the way.
Merton Way is no stranger to the many formats and channels you may need to be hitting. Blogs, social media, email, video, and whitepapers come to mind. But podcasting and webinars may be in order, too. Our ability to adapt content to different platforms ensures your messaging is consistent and impactful.
Collaborating effectively and understanding your business needs is the first step. Being responsive, open to feedback, and proactive in discussing ideas and revisions is step two. Lastly, this is a long game, not a flash in the pan. You need a content partner that continually adds value because they know you and your customer.
The right writers and producers possess exceptional writing skills. They understand the power of a good story, and they have an ability to create engaging, high-quality content. Ask Merton Way for a look inside our portfolio of blogs, white papers, and social media. We grab the audience, and we do it consistently.
Great content creators know the audience. They create content that addresses your customers’ pain points, interests, and preferences. Merton Way drives engagement and builds trust with your audience because we spend time studying them, talking to them, and staying curious along the way.
You need writers and producers with fresh ideas and unique perspectives. Merton Way creates content that stands out in a crowded market while aligning with your brand identity. Originality is non-negotiable. Your readers yearn for human engagement, so let’s keep it real.
In the final analysis, you seek content that can increase traffic, generate leads, and attract people to your brand. We work with you to set tangible goals and track the difference we’ve made.

Service Details

What we do

Merton Way produces creative new content by combining audience insights, industry trends, and innovative ideas to craft engaging stories. Our content creators, writers, designers, and videographers can produce your blogs, videos, social media posts, whitepapers, podcasts, and more. We use data to track the content’s performance, measuring metrics like engagement, conversions, and reach. By analyzing the results, you gain actionable insights into your audience and your brand.
Content creation for marketing communication

Define Your Objectives

  • Identify what you want to achieve, such as account-based marketing, brand awareness, or generating sales leads.
  • Check in with the executives, sales, account management, and product management to align goals.

Know the Customer

  • Research your customer data; identify the target audience’s demographics, interests, and online behavior.
  • Create audience personas to tailor your ad messaging and placement effectively.

Develop Your Content & Calendar

  • Create an editorial calendar outlining content types, topics, and publishing schedules.
  • Use diverse formats like blogs, videos, and infographics to engage your audience across channels.

Distribute & Optimize

  • Share your content strategically across owned, earned, and paid media channels for maximum reach.
  • Track performance in Merton Way’s real-time dashboards to help refine your strategy based on data.

Why Choose Us

Creativity driven by results

Proven Track Record

We have built a reputation as a trusted and reliable partner in achieving business success.

Tailored Solutions

We offer personalized solutions tailored to your specific goals, audience, and industry.

Client-Centric Focus

Your success is our priority. We prioritize understanding your business goals.

Transparent Communication

We believe in open and honest communication every step of the way.

Dedicated Support

Your success is our priority, and we're here to support you every step of the way.

Expertise Across Industries

Our team has extensive experience working across various industries.

Why Merton Way

Content Marketing for B2B

Work

Explore our case studies

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

City of 29 Palms

Visitors to 29 Palms are very different than those bound for Palm Springs. Both typically attract Californians. But their demographics could not be more different. Camo vs. cabanas. Beer vs. espresso martinis. 29 Palms needed to send a clear message of astonishing landscapes and an “old California” vibe.

29K

Residents live in 29 Palms

20

Minutes from Joshua Tree

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Unifyed

Unifyed is a pioneer in higher education software and serves over 150 colleges and universities around the world. With an HQ in Chicago and operations in India, this innovative edtech delivers affordable, flexible solutions by partnering with higher education institutions to build and monetize apps. The apps are microservices-based and cloud-native, so that CIOs and CTOs at universities can create solutions for students and administrators quickly, but in a restful, supported environment.

150

Campuses served

6

Microservices apps

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Orbund

Postsecondary schools, academies and online colleges constantly face challenges to enrollments, budgets, and overworked staff. Enter: Orbund. With a cloud-based Student Information System, this disruptor in edtech now serves 400+ schools on its Software-as-a-Service (SaaS) platform. Merton Way teamed with Orbund to sharpen its message, increase attendance at annual users conferences, and create sales enablement tools that increased conversions.

2003

Year founded

400+

Campuses served

How we work

Our process

Step 1
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.
01
Step 1
Step 2
Strategy Development
With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
02
Step 2
Step 3
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.
03
Step 3
Step 4
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.
04
Step 4

Let's
Talk!

[email protected]

561-668-0499

2476 Shore Drive, West Palm Beach FL 33410

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