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Fractional Chief Marketing Officer

Maximize the efficiency of your existing marketing team. Our Fractional CMO is a strategic, growth-focused expert with Fortune 50 and start-up experience. As your CMO, Tim Gilbert will own the profitability of your campaigns and accountability for the marketing budget.
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Fractional CMO

Interim CMO

The fractional CMO reports directly to the CEO and is focused on marketing plans, martech stacks, processes, partnerships, and sales pipeline development. As the founder of two companies and CEO in three turnarounds, Tim Gilbert brings broad skills and new perspectives to your organization. He is a proven strategist, creative director, and hands-on operator. Tim comes ready to perform the same tasks as a full-time chief marketing officer in a more efficient part-time capacity.
Marketing audits take a systematic, objective look at your marketing operations. The audit verifies that marketing systems are accurate, reliable, and align with sales, finance, and the C-suite’s vision. An audit creates opportunities for your marketing department. They see themselves in a new light as business partners, rather than a silo, serving the whims of sales or getting pointed at shiny new things.
Clients sometimes consultants because sales are down, and they cannot put a finger on it. The bottom line for a fractional CMO is to play detective, then tell you the truth about your marketing, sales, product, competition, culture, or all of the above. Usually, it is neither just sales or just marketing. Commonly, clients discover their people have lost the plot for all kinds of reasons. Transparency, communication, and team problem-solving can heal all wounds.
Education, some say, is 80% encouragement. The best fractional CMO is a player/coach who spots talent and points them in the right direction. Someone who held those jobs also is more likely to assess and re-direct your people in ways that get results and increase employee enthusiasm.
To scale and increase efficiency, marketing operations takes responsibility for the department’s human resources, tech stack, workflows, and reporting. The fractional CMO expects to uncover wide array of strengths and gaps. The job is to fortify what marketing is doing right while prioritizing what needs attention. When engaging an interim CMO, expect to hear good news and bad news. Together, you and the CMO can improve marketing’s proficiencies and heighten its quality.
Marketing audits take a systematic, objective look at your marketing operations. The audit verifies that marketing systems are accurate, reliable, and align with sales, finance, and the C-suite’s vision. An audit creates opportunities for your marketing department. They see themselves in a new light as business partners, rather than a silo, serving the whims of sales or getting pointed at shiny new things.
Clients sometimes consultants because sales are down, and they cannot put a finger on it. The bottom line for a fractional CMO is to play detective, then tell you the truth about your marketing, sales, product, competition, culture, or all of the above. Usually, it is neither just sales or just marketing. Commonly, clients discover their people have lost the plot for all kinds of reasons. Transparency, communication, and team problem-solving can heal all wounds.
Most executives see branding and positioning as the cornerstone of the CMO office. The CMO listens for wisdom from the voice of the customer. The CMO translates the vision of the executive team, product managers, developers, and support into a codified expression of your company’s promise to its customers.
Customer experience management, sometimes called CX (and often confused with UX/UI), is a system of strategies and technologies built on data, surveys, and customer input. The goal is continuously improvement of customer engagement and satisfaction. CX aims for those “Wow!” moments in the customer journey that can reduce churn, increase NPS (Net Promoter Score), and make your brand sticky.

Service Details

What is a fractional CMO?

As your Fractional CMO, Tim Gilbert from Merton Way acts quickly to analyze the lay of the land, produce new strategies, run demand generation, and make marketing operations more efficient. Working alongside your leadership team, Tim can assess where things stand, then develop strategies and campaigns to drive growth and build brand equity. His career began in global roles at IBM and Toyota. Tim went on to scale and sell two companies and lead successful turnarounds. He has been a management consultant since 2015. Tim’s stock and trade is transforming your marketing team into a demand generation machine.
Tim Gilbert Merton Way Founder and CEO

Marketing Strategy

  • The CMO captures the core strengths of your brand, and uncovers the gaps of competitors. Then, the CMO writes the messaging platform for sales and marketing, so the organization runs on the same playbook.

Go-to-Market (GTM)

  • Meanwhile, the CMO leads cross-organizational teams to define the Ideal Customer Profile (ICP), set goals, and write a complete plan to go to market.

Brand & Positioning

  • The brand strategy includes your brand identity but also what differentiates you from your competitors. The goal is to relentlessly broadcast a brand that hits home with customers, builds loyalty, and increases awareness.

Manage & Upskill Marketing

  • Turnover in marketing departments averages 18%. The CMO seeks stability by coaching and equipping your most promising talent.

Why Choose Us

Creativity driven by results

Proven Track Record

We have built a reputation as a trusted and reliable partner in achieving business success.

Tailored Solutions

We offer personalized solutions tailored to your specific goals, audience, and industry.

Client-Centric Focus

Your success is our priority. We prioritize understanding your business goals.

Transparent Communication

We believe in open and honest communication every step of the way.

Dedicated Support

Your success is our priority, and we're here to support you every step of the way.

Expertise Across Industries

Our team has extensive experience working across various industries.

Why Merton Way

Brands we servce

Work

Explore our case studies

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Techtonic

Techtonic partnered with top tier companies like Mutual of Omaha and Sticker Giant to train and place software developers. But these weren't students coming out of major engineering programs. They were baristas, legal assistants, and tradespeople who wanted to change their lives. Techtonic helped by testing them for the right core aptitudes, then leading candidates through a coding bootcamp that included more than 97% placement into well-paying jobs as programmers. Merton Way's job? Sharpen the recruiting and partners programs while re-branding and building an SEO-rich website.

3

Days to make page 1 on Google

437

Leads generated in first 30 days

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Beam Team

If you've shopped at Best Buy or run an errand at Walgreens, you have seen their work. The Beam Team is the leading general contractor to America's biggest retail brands. They build out properties for the likes of Ace Hardware, Tropical Smoothie, McDonald's, and REI. Merton Way helped the company with its first strategic plan, then re-launched the brand, website, and sales enablement. But The Beam Team's skilled tradespeople are the rock stars "Building Legendary Brands."

750

Projects per year

1,000

Associates nationwide

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

QEM

Lowe's has a knack for innovating new ways to serve its customers. Talking with Quality Equipment Management ignited an idea. Our client, QEM, wanted to take its national network of construction equipment providers online. This would enable Lowe's to offer rentals to contractors and homeowners using a quick and simple ordering system. The trick was moving all those human-driven processes into an app-like solution. That's where Merton Way came in handy.

120

Days to launch

40

Partners and systems to integrate

How we work

Our process

Step 1
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.
01
Step 1
Step 2
Strategy Development
With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
02
Step 2
Step 3
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.
03
Step 3
Step 4
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.
04
Step 4

Let's
Talk!

[email protected]

561-668-0499

2476 Shore Drive, West Palm Beach FL 33410

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