Search Engine Optimization

Today’s SEO is increasingly technical while demanding classic content strategy. We dedicate ourselves to killer content, UI best practices, and building backlinks that mean business.

SEO

Organic traffic is priceless

Search Engine Optimization (SEO) is crucial to your digital marketing strategy. We all know SEO enhances a website’s visibility and ranking on search engine results pages (SERPs). But the game is now more competitive than ever. By optimizing various aspects of a website, such as content, keywords, and technical elements, SEO helps improve organic traffic, attract more qualified leads, and ultimately boost conversions and revenue. Here are several reasons why someone might need SEO for their website:

SEO improves a website’s visibility on search engines like Google, Bing, and Yahoo, making it more likely to appear at the top of search results when users search for relevant keywords or phrases related to the business.

Websites that appear at the top of search results are often perceived as more credible and trustworthy by users. Effective SEO strategies help establish a website’s authority and credibility within its industry or niche.

Compared to traditional advertising methods, such as print or television ads, SEO offers a cost-effective way to reach target audiences and drive organic traffic to a website. Once established, organic search traffic continues to generate leads and conversions over time without ongoing advertising costs.

In today’s digital landscape, where competition is fierce, having a strong SEO strategy can give businesses a competitive edge. By outranking competitors in search results, businesses can attract more customers and gain market share within their industry.

Unlike paid advertising campaigns that cease to generate results once the budget is exhausted, SEO efforts can provide long-term benefits. By consistently optimizing and updating content, websites can maintain and improve their search engine rankings over time.

For businesses with a physical location or targeting local customers, local SEO strategies help improve visibility in local search results. This includes optimizing Google My Business listings, local citations, and location-specific keywords to attract nearby customers.

Service Details

What we do

SEO (Search Engine Optimization) is a comprehensive digital marketing service aimed at improving a website’s visibility, relevance, and ranking on search engine results pages (SERPs). Through a strategic approach that encompasses both technical optimizations and content enhancements, SEO aims to attract organic (non-paid) traffic to a website and increase its overall online presence. Here’s an overview of the key components of our SEO services:

Keyword Research & Analysis

Essential to building organic traffic is continuously watching the keywords and how you rank vs. competitors.
Sometimes, clients are advised to avoid certain high-volume keywords because lead quality may decline. Sometimes, quality is the goal, not quantity.

On-Page Optimization

Optimization of on-page elements, like title tags, meta descriptions, headings, and URLs, is key to align with target keywords and improve search engine visibility.
Usability and page design also matter. Today’s SEO must go beyond keywords and word count.

Content Creation & Optimization

High-quality, informative content will earn traffic and generate genuine interest.
Meanwhile, new content and refreshing older content are key to continuous improvement.

Link Building

The authority and reputation of digital content are important to both humans and search engines.
We pay particular attention to backlinks, growing them month after month, from reputable sites to improve your scores and credibility.

Why Choose Us

Creativity driven by results

Proven Track Record

We have built a reputation as a trusted and reliable partner in achieving business success.

Tailored Solutions

We offer personalized solutions tailored to your specific goals, audience, and industry.

Client-Centric Focus

Your success is our priority. We prioritize understanding your business goals.

Transparent Communication

We believe in open and honest communication every step of the way.

Dedicated Support

Your success is our priority, and we're here to support you every step of the way.

Expertise Across Industries

Our team has extensive experience working across various industries.

Why Merton Way

Brands we serve

Merton Way led our first strategic planning for our commercial construction company. They built a new SEO website, rebranded us, write the tagline, “Building Legendary Brands.” Our people are totally behind the new brand.

Greg Hall

The Beam Team, CEO

They synthesized our value propositions and ensured that our copywriting conveyed those offerings. They evaluated and improved our Google Adwords campaigns. We’ve already seen improvement. The landing pages look great. On top of the marketing skills, they have a great handle on modern online business, the platforms and frameworks we use. Their understanding of user-experience has made them more than a dream to have!

Jeremy Shapiro

Fusedesk

Practical and creative. They basically ran our sales and marketing, generating leads and pipeline. Amazing work!

Nicole Craine

CEO, Techtonic

When it comes to higher ed technology, Merton Way are the marketing masters of how to position and grow a brand from the ground up.

David Meek

CEO, Global Education

Turning complex technical content into something that a CIO wants to read is no small feat. Merton Way knows high tech and the mind of the technology officer.

Arun Dendukuri

Founder & CTO, Cloud Evolutions

Work

Explore our case studies

One Focus

From employees to managers, OneFocus helps everyone have visibility into their tasks, productivity, and projects. The app lessens finger-pointing and dropped balls in industries like healthcare, IT, and manufacturing. Founder Marc Singer developed OneFocus for his computer services business. As it evolved, colleagues began asking if it would work for them, too. Merton Way helped launch OneFocus, formulating its positioning, consulting on go-to-market strategy, and building its first website.

90%

Fewer billing errors

21%

Less customer churn

FuseDesk

It is a classic startup story. Jeremy Shapiro was trying to solve a problem at his company, which used Infusionsoft CRM. Flash forward, he created FuseDesk, a helpdesk system that competes with Zendesk, Freshdesk, and others. The difference? FuseDesk focuses on Infusionsoft, and that benefits e-commerce companies, law firms, and a short list of industries. Voila! FuseDesk succeeds by serving a well-defined market segment.

4.2

Stars on G2

#1

Helpdesk for Keap customers

Techtonic

Techtonic partnered with top tier companies like Mutual of Omaha and Sticker Giant to train and place software developers. But these weren't students coming out of major engineering programs. They were baristas, legal assistants, and tradespeople who wanted to change their lives. Techtonic helped by testing them for the right core aptitudes, then leading candidates through a coding bootcamp that included more than 97% placement into well-paying jobs as programmers. Merton Way's job? Sharpen the recruiting and partners programs while re-branding and building an SEO-rich website.

3

Days to make page 1 on Google

437

Leads generated in first 30 days

How we work

Our process

Step 1

Discovery Phase

During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.

Step 1

Step 2

Strategy Development

With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.

Step 2

Step 3

Implementation and Execution

Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.

Step 3

Step 4

Monitoring and Optimization

Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.

Step 4

Search Engine Optimization

Organic traffic is priceless

What we do

Keyword Research & Analysis

On-Page Optimization

Content Creation & Optimization

Link Building

Creativity driven by results

Proven Track Record

Tailored Solutions

Client-Centric Focus

Transparent Communication

Dedicated Support

Expertise Across Industries

Brands we serve

Explore our case studies

One Focus

90%

21%

FuseDesk

4.2

#1

Techtonic

3

437

Our process

Discovery Phase

Strategy Development

Implementation and Execution

Monitoring and Optimization

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