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Social media for B2B

We live in a digital-first world, and social media is critical for B2B companies to connect with audiences and foster conversation in the marketplace. Merton Way specializes in tailored social media strategies that amplify your brand’s voice, enhance engagement, and generate measurable results.
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B2B social media agencies

Social Media Management

Create real conversations with your customers

Social media is more than vanity posts and the latest new product or feature. It’s about building a conversation with your audience. By leveraging the right platforms, delivering consistent messaging, and engaging with your community, you can establish trust, credibility, and loyalty. Social media provides the opportunity to showcase your expertise, share your unique story, and position your business as an industry leader.
Before launching a campaign, let’s set some goals. Whether it’s increasing brand awareness, driving website traffic, or generating engagement, setting clear objectives ensures your posts and interactions support the outcomes you need.
Not all social media platforms are created equal. Choosing the right platforms based on where your audience spends their time ensures your efforts are focused and effective.
Visuals, tone, and messaging consistent with your brand reinforces your uniqueness in the market. A cohesive look and feel across all social channels builds recognition and trust with your audience.
Regularly analyzing performance metrics provides insights into what’s working and what’s not. As your agency, we constantly watch engagement data to refine your content strategy and maximize the impact of your social media program.
Before launching a campaign, let’s set some goals. Whether it’s increasing brand awareness, driving website traffic, or generating engagement, setting clear objectives ensures your posts and interactions support the outcomes you need.
Not all social media platforms are created equal. Choosing the right platforms based on where your audience spends their time ensures your efforts are focused and effective.
Social media is a two-way street. Responding to comments and reviews, answering questions, and joining conversations foster a sense of community and encourage deeper connections with your brand.
In B2B, social proof matters. We also can manage your presence on platforms like G2 and Gartner Digital Markets. Critical to earning high propensity buyers is having a strong drumbeat of new reviews, rapid response to comments, and dialogue with the analysts themselves.

Service Details

What we do

Enterprise complexity is one of Merton Way’s favorite challenges. We help clients offering complex solutions to hone their message, find their kind of buyer, and connect and engage. We showcase your innovations, launch new products, and demonstrate that you are the industry thoughtleader. Clients range from edtech and fintech to B2B manufacturing and B2C e-commerce. Reach out. We want to tell your story like never before.

Strategy Development

  • Craft a social media strategy aligned with business goals.
  • Prioritize social platforms based on audience and goals.

Profile Setup & Optimization

  • Create or refine social media profiles.
  • Optimize executive profiles with bios and posts.

Content Scheduling & Personalization

  • Utilize tools like Hootsuite or Buffer to schedule posts.
  • Practice consistent posting frequency and tone per platform.

Community Management

  • Respond to comments, messages, and mentions promptly.
  • Manage online reviews and foster positive interactions with followers.

Analytics and Reporting

  • Monitor metrics like engagement, reach, impressions, and conversions.
  • Provide reports and insights to guide strategy adjustments.

Integrated Marketing

  • Align social media with marketing, sales and product management.
  • Coordinate posts to support events, PR and sales.

Why Choose Us

Creativity driven by results

Proven Track Record

We have built a reputation as a trusted and reliable partner in achieving business success.

Tailored Solutions

We offer personalized solutions tailored to your specific goals, audience, and industry.

Client-Centric Focus

Your success is our priority. We prioritize understanding your business goals.

Transparent Communication

We believe in open and honest communication every step of the way.

Dedicated Support

Your success is our priority, and we're here to support you every step of the way.

Expertise Across Industries

Our team has extensive experience working across various industries.

Why Merton Way

Brands we serve

Work

Explore our case studies

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

QEM

Lowe's has a knack for innovating new ways to serve its customers. Talking with Quality Equipment Management ignited an idea. Our client, QEM, wanted to take its national network of construction equipment providers online. This would enable Lowe's to offer rentals to contractors and homeowners using a quick and simple ordering system. The trick was moving all those human-driven processes into an app-like solution. That's where Merton Way came in handy.

120

Days to launch

40

Partners and systems to integrate

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

FuseDesk

It is a classic startup story. Jeremy Shapiro was trying to solve a problem at his company, which used Infusionsoft CRM. Flash forward, he created FuseDesk, a helpdesk system that competes with Zendesk, Freshdesk, and others. The difference? FuseDesk focuses on Infusionsoft, and that benefits e-commerce companies, law firms, and a short list of industries. Voila! FuseDesk succeeds by serving a well-defined market segment.

4.2

Stars on G2

#1

Helpdesk for Keap customers

Website Design

Strategy

Positioning

Marketing Automation

Copywriting

Consulting

Techtonic

Techtonic partnered with top tier companies like Mutual of Omaha and Sticker Giant to train and place software developers. But these weren't students coming out of major engineering programs. They were baristas, legal assistants, and tradespeople who wanted to change their lives. Techtonic helped by testing them for the right core aptitudes, then leading candidates through a coding bootcamp that included more than 97% placement into well-paying jobs as programmers. Merton Way's job? Sharpen the recruiting and partners programs while re-branding and building an SEO-rich website.

3

Days to make page 1 on Google

437

Leads generated in first 30 days

How we work

Our process

Step 1
Discovery Phase
During this initial stage, we delve deep into understanding your business goals, target audience, and market landscape. We conduct thorough research and analysis to identify opportunities and challenges, laying the foundation for a successful campaign.
01
Step 1
Step 2
Strategy Development
With insights gathered from the discovery phase, we develop a customized strategy tailored to your specific needs and objectives. This comprehensive plan outlines the key tactics, channels, and timelines needed to achieve your business goals effectively.
02
Step 2
Step 3
Implementation and Execution
Once the strategy is finalized and approved, we roll up our sleeves and put the plan into action. Our expert team utilizes cutting-edge tools and techniques to execute each component of the strategy with precision and efficiency, whether it's optimizing your website for search engines, crafting engaging social media content, or designing captivating visuals.
03
Step 3
Step 4
Monitoring and Optimization
Continuous monitoring and optimization are essential to ensuring the success and effectiveness of our campaigns. We closely track key performance indicators (KPIs) and metrics, analyzing data to identify areas for improvement and making necessary adjustments to optimize results. This iterative process allows us to adapt to changes in the market and maximize the return on your investment.
04
Step 4

Let's
Talk!

[email protected]

561-668-0499

2476 Shore Drive, West Palm Beach FL 33410

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