As it neared its 10th anniversary, this luxury yacht restoration company turned to Merton Way to ramp up its business model.
Restoring the luxurious interiors of yachts calls for highly skilled artisans with vision. Dynasty Restoration built its reputation serving mega-vessels throughout South Florida's most prestigious shipyards. But founder, Orna Miller, sought new ideas to build her brand and her business.
Merton Way dove into Dynasty's data, customer lists and the marine industry market. Studying competitors and interviewing captains and yacht owners, new opportunities and niches were uncovered.
Brainstorming with Ms. Miller, Merton Way modeled a 5-year business plan that featured new lines of services. The plan included how to launch, staff and scale them.
Next, Merton Way re-branded Dynasty with a new logo and website. The services were expanded with copy mapped to more keywords and better descriptions. By incorporating the market research, Dynasty's new site and messaging supported how its sales could spread the word to shipyards throughout South Florida.
Celebrating a decade in business, Dynasty Restoration is thriving as it scales and expands.
